TRANSFORM MARKETING TO A REVENUE CENTER
Publicis Sapient Marketing Services help you boost engagement and return on marketing investment by enabling persona-driven journeys with highly-relevant offers, content and calls to action on Pardot and Salesforce Marketing Cloud.
MARKETING AUTOMATION STRATEGY
Pardot and Marketing Cloud Solutions
Marketers know their primary job is to increase revenue, but getting there is the challenge. Questions we hear are:
- How do we differentiate ourselves?
- How do we generate quality leads for our Sales team?
- How do we track our ROI?
Our team specializes in both Marketing Cloud and Pardot integrations with Salesforce. Marketing Spotlight supports every aspect of an implementation, from technical configuration & integration, asset build or migration from other systems, to list configuration, lead nurturing setup, and long-term strategy with coaching and training.
MARKETING AUTOMATION WITH PARDOT AND SALESFORCE MARKETING CLOUD
PARDOT MARKETING AUTOMATION IMPLEMENTATIONS
- Journey and persona development
- Campaign design and execution
- Implementation and Salesforce integration
- Email and landing page template development
- Ongoing coaching, support and administration
- Current instance analysis and optimization
ADDITIONAL PARDOT SERVICES
- L2RM (Lead to Revenue Management) process development and optimization
- ROI / Campaign Influence report modeling
- Scoring and Grading modeling and implementation
- Lead management
- Content planning and strategy
ADDITIONAL MARKETING CLOUD SERVICES
- Journey builder campaign development
- SMS/MMS/Mobile push messaging
- Automated campaign configuration
- Data integration with Salesforce and other system
- Oregon Fish & Wildlife Marketing Cloud for Transactions Vertiba LLC 2018-05-30T20:17:10+00:00